Wacana Journal of Social and Humanity Studies https://wacana.ub.ac.id/index.php/wacana <p>Welcome to the Wacana Journal, electronic journals published Graduate Program, Brawijaya University.</p><p style="text-align: justify;">WACANA Journal publishes scientific papers on the research and scientific studies in the scope of humanities and social studies, such as anthropology, studies, business, communication studies, corporate governance, criminology, the study of cross-cultural, demographic, economic studies of development, the study of education and ethics, social geography, the study of information technology management, industrial relations, international relations, legal studies, media studies, political science, the study of population dynamics, the study of psychology, the study of public administration, social welfare, religious studies and linguistics.</p> en-US Authors who publish with this journal agree to the following terms:<br /><br /><ol type="a"><ol type="a"><li>Authors retain copyright and grant the journal right of first publication with the work simultaneously licensed under a <strong><a href="http://creativecommons.org/licenses/by/3.0/" target="_new">Creative Commons Attribution License</a></strong> that allows others to share the work with an acknowledgement of the work's authorship and initial publication in this journal.</li></ol></ol><img title="cc_license_120" src="http://jitode.ub.ac.id/public/site/images/qomaruddin/cc_license_120.png" alt="cc_license_120" width="120" height="41" /><ol type="a"><ol type="a"><li>Authors are able to enter into separate, additional contractual arrangements for the non-exclusive distribution of the journal's published version of the work (e.g., post it to an institutional repository or publish it in a book), with an acknowledgement of its initial publication in this journal.</li></ol></ol><br /><ol type="a"><li>Authors are permitted and encouraged to post their work online (e.g., in institutional repositories or on their website) prior to and during the submission process, as it can lead to productive exchanges, as well as earlier and greater citation of published work (See <a href="http://opcit.eprints.org/oacitation-biblio.html" target="_new">The Effect of Open Access</a>).</li></ol> wacana@ub.ac.id (Mochamad Chazienul Ulum) wacana@ub.ac.id (Aditya Dedy Purwito, SE) Thu, 06 Oct 2022 09:49:11 +0000 OJS 3.2.1.4 http://blogs.law.harvard.edu/tech/rss 60 The Effect of Influencer and Consumer Reviews on Purchase Intention on Brand Compass https://wacana.ub.ac.id/index.php/wacana/article/view/981 Social media is one of the tools of communication or information of the current digital age, making it much easier for people to obtain information. The current healthy social media phenomenon is affecting people's consumption significantly. Influencer has become a very effective and effective way of spotting a strong relationship between brand and their consumer. Leverage is viewed as highly effective in establishing strong relationships between brand and consumer. The study was intended to identify the influence of variable consumer reviewers and influence diluted to purchase mechanisms. The study is a quantitative study involving 400 respondents and using partial data analysis techniques at least square (PLS). The results of the study stated that consumer review and influence influence each other have an influence on purchase and productivity. Iqbal Muhammad Alghiffari, Sari Listyorini, Widiartanto - Copyright (c) 2022 Wacana Journal of Social and Humanity Studies https://wacana.ub.ac.id/index.php/wacana/article/view/981 Thu, 06 Oct 2022 00:00:00 +0000