Wacana Journal of Social and Humanity Studies https://wacana.ub.ac.id/index.php/wacana <p>Welcome to the Wacana Journal, electronic journals published Graduate Program, Universitas Brawijaya.<br />WACANA Journal publishes scientific papers on the research and scientific studies in the scope of humanities and social studies, such as anthropology, studies, business, communication studies, corporate governance, criminology, the study of cross-cultural, demographic, economic studies of development, the study of education and ethics, social geography, the study of information technology management, industrial relations, international relations, legal studies, media studies, political science, the study of population dynamics, the study of psychology, the study of public administration, social welfare, religious studies and linguistics.</p> Sekolah Pascasarjana Universitas Brawijaya en-US Wacana Journal of Social and Humanity Studies 1411-0199 Authors who publish with this journal agree to the following terms:<br /><br /><ol type="a"><ol type="a"><li>Authors retain copyright and grant the journal right of first publication with the work simultaneously licensed under a <strong><a href="http://creativecommons.org/licenses/by/3.0/" target="_new">Creative Commons Attribution License</a></strong> that allows others to share the work with an acknowledgement of the work's authorship and initial publication in this journal.</li></ol></ol><img title="cc_license_120" src="http://jitode.ub.ac.id/public/site/images/qomaruddin/cc_license_120.png" alt="cc_license_120" width="120" height="41" /><ol type="a"><ol type="a"><li>Authors are able to enter into separate, additional contractual arrangements for the non-exclusive distribution of the journal's published version of the work (e.g., post it to an institutional repository or publish it in a book), with an acknowledgement of its initial publication in this journal.</li></ol></ol><br /><ol type="a"><li>Authors are permitted and encouraged to post their work online (e.g., in institutional repositories or on their website) prior to and during the submission process, as it can lead to productive exchanges, as well as earlier and greater citation of published work (See <a href="http://opcit.eprints.org/oacitation-biblio.html" target="_new">The Effect of Open Access</a>).</li></ol> Analysis of Laws and Regulations Regarding the Right to Control Official Housing on State Land https://wacana.ub.ac.id/index.php/wacana/article/view/1080 <p>This research analyzes the regulations regarding the right to control official houses on state land based on positive law in Indonesia. The research method used is descriptive-analytic, with thorough data disclosure and explanation as the basis for discussion. The law is reviewed using relevant legal theories and regulations, with descriptive-analytic research as the writing approach. The analysis results explain that state or regional property required to implement government duties cannot be transferred without permission from the Indonesian Regional Representative Council or the Provincial Regional Representative Council. The conclusion is that state or regional property transfer can be done through sale, exchange, donation, or addition as government capital. Still, giving state or regional property to pay off debts with national or regional authorities is prohibited. In addition, granting pledges or utilizing state or regional property as collateral for loans is not allowed. Government regulations set technical and administrative standards for managing state and local property.</p> <p><strong>Keywords: </strong>juridical analysis, office house, tenure right</p> Didy Hermawan Holid Holid Dedy Adrianto Irfan Azwar Sufiarina Sufiarina Copyright (c) 2024 Wacana Journal of Social and Humanity Studies 2024-01-09 2024-01-09 26 3 10.21776/ub.wacana.2023.026.03.01 Impact of Digital Capability on SMEs Performance: Mediating Role of Digital Business Transformation https://wacana.ub.ac.id/index.php/wacana/article/view/1091 <p>This study aims to examine and analyze the effect of Digital Capability on Business Performance through the mediation of Digital Business Transformation. This study seeks to determine the business performance of an SME by evaluating digital business capabilities and transformation owned by SMEs in the Greater Malang area. This type of research is explanatory research with a sample of 330 UKM in the Greater Malang area, especially in the culinary, craft, and fashion fields. The sampling technique used in this study is the quota sampling technique, and the analysis method uses Structural Equation Modeling (SEM) analysis with the SmartPLS approach. The findings in this show that Digital Capability significantly influences Business Performance directly and simultaneously through the mediation of Digital Business Transformation. The limitations in this study are the existence of obstacles to access for SMEs in the Greater Malang area, which incidentally has a very large area, so it takes quite a long time, coupled with the Covid-19 pandemic that has hit Indonesia, access is constrained due to the government's social distancing policy.</p> <p><strong>Keywords: </strong>SME, digital, capability, transformation, performance</p> Dwiputra Hutama Kusdi Raharjo Agung Nugroho Copyright (c) 2024 Wacana Journal of Social and Humanity Studies 2024-01-09 2024-01-09 26 3 10.21776/ub.wacana.2023.026.03.02 Effectiveness of Village Government Apparatus Performance in Village Fund Management (A Study in Sirenja District, Donggala Regency) https://wacana.ub.ac.id/index.php/wacana/article/view/1066 <p>This study aims to analyze and determine the effectiveness of the performance of village government officials in managing village funds (a study in Sirenja District, Donggala District, researchers analyzed through performance effectiveness with indicators of work skills, improved achievement, ability to adapt, and able to deal with changes, the type of research conducted through descriptive qualitative approach the results of the study show the effectiveness of the performance of village government officials in management and villages in work skills is strongly influenced by the level of education, work experience and training, improvement in work performance based on the ability to make village maps, Season Calendar and Institutional diagrams, and the ability to Adaptation is seen from a more calm, flexible attitude, and mastering the field of work while being able to deal with changes is shown in the ability to change regulations and changes in weather, climate, air temperature.</p> <p><strong>Keywords: </strong>performance effectiveness, village government apparatus, managing village funds</p> Yunus Yunus Juli Andi Gani Mardiyono Mardiyono Chaerul Saleh Copyright (c) 2024 Wacana Journal of Social and Humanity Studies 2024-01-09 2024-01-09 26 3 10.21776/ub.wacana.2023.026.03.03 The Implementation of STP (Segmentation, Targeting and Positioning) in Determining Tourism Marketing Strategies (Studies on Kuno Kini Nanti in Trowulan, Mojokerto, East Java) https://wacana.ub.ac.id/index.php/wacana/article/view/1118 <p>This research was conducted at one of the cultural tourism sites in Watesumpak Village, Trowulan, Mojokerto, East Java, namely Kuno Kini Nanti. Kuno Kini Nanti provides several tour packages to explore the historical sites of Majapahit Heritage in Trowulan. The management and marketing of Kuno Kini Nanti tourism have yet to run optimally, so an understanding of market segments, determining market targets and positioning is needed. This research used a case study method with a qualitative research approach to explore the marketing strategy of Segmentation, Targeting, and Positioning (STP) in developing Kuno Kini Nanti cultural tourism. The techniques for collecting the data, the researcher used observation, interviews, and documentation. The results of this research show that the types of purposeful culture tourists and serendipitous culture tourists with academic backgrounds and the millennial generation with an age range of 20-40 tears are the targets of Kuno Kini Nanti tourists’ because they are considered suitable for the tour packages that provided by Kuno Kini Nanti. Through the concept of “back to the Majapahit era”, Kuno Kini Nanti offers tourism activities to enjoy the cultural assets in Trowulan by traveling around using a shuttle bus, VW car or Vespa.</p> <p><strong>Keywords </strong>: STP, cultural tourism, Kuno Kini Nanti</p> Naimatul Kusnaini Yusri Abdillah Agung Nugroho Copyright (c) 2024 Wacana Journal of Social and Humanity Studies 2024-02-27 2024-02-27 26 3 10.21776/ub.wacana.2023.026.03.04 A Semiotics View Through Sexual Objectification of Women in TV Cigarette Commercials in Indonesia https://wacana.ub.ac.id/index.php/wacana/article/view/1087 <p>The woman is a human being who often becomes the meaning of beauty and can attract attention. But for women, it is a source of economic income. This assumption has an impact on women's self-exploitation practices, especially through sexual objectification, such as in TV cigarette commercials. Ironically, many of the commercials produced contradict society's ideal image and reality, and they can harm women. This study aims to analyze the sexual objectification of women in TV cigarette commercials in Indonesia. This study uses qualitative methods through semiotic analysis by John Fiske. The results of this study indicate that: 1) Women as sexual objects are represented as having a sexy dress style by exposing the chest, and the behavior also gestures show vulgar swaying that intends to seduce, then supported by disco music which reinforces the sexual objectification of female characters with evidence of male character responses that expressions and gestures seduced. 2) the meaning and ideology behind women being represented as sexual objects in this commercial is the phenomenon of sensuality technocracy to attract audiences in television commercials and negative developments in the media have pushed many women into an identity crisis.</p> <p><strong>Keywords: </strong>woman representations, sexual objectification, tv commercial, semiotics, cigarette</p> Ralira Alstromer Osydea Qomariyatus Sholihah Intan Rahmawati Copyright (c) 2024 Wacana Journal of Social and Humanity Studies 2024-03-27 2024-03-27 26 3 10.21776/ub.wacana.2023.026.03.05 Multigroup Analysis: The Effect of Work From Home Policy Implementation on Apparatus Work Productivity https://wacana.ub.ac.id/index.php/wacana/article/view/1072 <p>The COVID-19 pandemic has prompted the government to adopt a remote work system by issuing a WFH policy. This policy directly impacts changes in the government’s work system, which requires the apparatus to adapt quickly to maintain work productivity. By reviewing the implementation of WFH policies within the government, it will be known whether the policy impacts the work productivity of the apparatus. This study examines and analyzes the effect of WFH policy implementation on apparatus work productivity and whether there are differences based on gender, age, position, and education level. Data was collected through questionnaire surveys using Google form and analyzed with Multigroup Analysis using Smart PLS3. As a result, WFH policies that are implemented effectively in terms of communication, resources, employee disposition, and bureaucratic structure can increase the work productivity of the apparatus. Overall, there was no significant difference in the increased apparatus work productivity in implementing WFH based on gender, age, position, and education level.</p> <p><strong>Keywords: </strong>work from home, policy implementation, apparatus work productivity, multigroup analysis</p> Trisna Setyarini Alfi Haris Wanto I Gede Eko Putra Sri Sentanu Copyright (c) 2024 Wacana Journal of Social and Humanity Studies 2024-03-27 2024-03-27 26 3 10.21776/ub.wacana.2023.026.03.06