Wacana Journal of Social and Humanity Studies

Implementation of the Pentahelix Approach in Developing Tourism During the Covid-19 Pandemic (Study on Sumberbiru Tourism Village, Jombang Regency)

2022-08-21T16:37:21+00:00

This research was conducted with the aim of seeing how much of the contribution made by stakeholders in the pentahelix approach, which includes academia, business, community, government, and media in developing tourist destinations in Sumberbiru Tourism Village, Jombang Regency during the covid-19 pandemic. The problems found in this study, namely: poor tourism management, poor tourism institutions, and inadequate accessibility. This research uses a qualitative approach with a case study method. Researchers also use SWOT analysis to plan tourism development strategies based on the situation in the field. The results of the study indicate that the government acts as an initiator by inviting various pentahelix stakeholders to work together in the Sumberbiru Tourism Village development program. All parties contribute to tourism development according to their respective fields by conducting various programs, such as training, mentoring, providing capital assistance, and building tourism supporting facilities. The existence of a tourism development program with pentahelix is to help overcome existing problems, not solve the whole problem.

From Glamorous to Everyday Use: Kebaya as the Medium of Women's Self-Expression

2022-09-14T10:00:56+00:00

The Kebaya as a national costume of Indonesia has experienced a shift in its form, function and meaning upon entering the post-reform period. This shift has made an impact on changing the 'classic' kebaya model which follows the traditional pakem standard to a 'modern' kebaya that has more freedom in its design. One of the styles of the modern kebaya is: the 'party kebaya '. Since the 'classic' kebaya is considered impractical, outdated and anti-fashion, so the 'party kebaya ' is more preferable to be worn for various occasions such as weddings, parties, graduations and the like. However, unfortunately the design of the 'party kebaya' tends to ignore the pakem standard, so that sometimes the outfit can no longer be considered as the traditional 'kebaya'. In observing this phenomenon, women from kebaya associations who were concerned about preserving the tradition of wearing the kebaya have introduced the 'back to kebaya' movement as an expression of their concern. The model of the kebaya that they chose is the 'classic' kebaya that could be worn for daily activities, not the fancy 'party kebaya’. This raises the question: why do these women care about preserving the tradition of wearing the kebaya and in what way do they gain attention and raise the awareness from the public? This qualitative research applied the ethnographic method involving women who are members of various kebaya associations in Jakarta as research subjects and by observing them in their activities and their social media. This research was analyzed with the concept of self-expression which is the author's interpretation of the theory of dress identity. This paper is aimed to present a novelty of the tradition of the kebaya from an anthropology perspective, as well as understanding it from the perspective of the women who wear the kebaya.

The New Policy on Library in Indonesia Facing the Industrial Era 4.0: Opportunities and Challenges

2022-08-30T17:20:18+00:00

Libraries in Indonesia certainly have directions and policies to be able to keep pace with the progress and development of knowledge needs in this 4.0 industrial era. The purpose of this study is to analyse the opportunities and challenges of libraries in Indonesia in determining new directions and policies facing the industrial era 4.0. This study uses a type of qualitative method with a descriptive approach. Data analysis was carried out using the interactive model of (1), which included data condensation, data presentation, and drawing conclusions. The results of this study found that there are several directions and policies implemented and prepared by libraries in Indonesia facing the industrial era 4.0, namely directions and policies that focus on the management of collection by 10%, by increasing the number of digital collections and developing library services towards digital libraries; directions and policies that focus on the management of knowledge by 20%, by optimising library automation systems; and directions and policies that focus on the transfer of knowledge by 70%, by increasing the availability of working space, class library programs, as well as various training programmes and user assistance.

The Effect of Influencer and Consumer Reviews on Purchase Intention on Brand Compass

2022-06-17T15:53:00+00:00

Social media is one of the tools of communication or information of the current digital age, making it much easier for people to obtain information. The current healthy social media phenomenon is affecting people's consumption significantly. Influencer has become a very effective and effective way of spotting a strong relationship between brand and their consumer. Leverage is viewed as highly effective in establishing strong relationships between brand and consumer. The study was intended to identify the influence of variable consumer reviewers and influence diluted to purchase mechanisms. The study is a quantitative study involving 400 respondents and using partial data analysis techniques at least square (PLS). The results of the study stated that consumer review and influence influence each other have an influence on purchase and productivity.