Wacana Journal of Social and Humanity Studies

https://wacana.ub.ac.id/index.php/wacana/issue/feed Wacana Journal of Social and Humanity Studies 2022-10-06T09:49:11+00:00 Mochamad Chazienul Ulum wacana@ub.ac.id Open Journal Systems <p>Welcome to the Wacana Journal, electronic journals published Graduate Program, Brawijaya University.</p><p style="text-align: justify;">WACANA Journal publishes scientific papers on the research and scientific studies in the scope of humanities and social studies, such as anthropology, studies, business, communication studies, corporate governance, criminology, the study of cross-cultural, demographic, economic studies of development, the study of education and ethics, social geography, the study of information technology management, industrial relations, international relations, legal studies, media studies, political science, the study of population dynamics, the study of psychology, the study of public administration, social welfare, religious studies and linguistics.</p> https://wacana.ub.ac.id/index.php/wacana/article/view/981 The Effect of Influencer and Consumer Reviews on Purchase Intention on Brand Compass 2022-06-17T15:53:00+00:00 Iqbal Muhammad Alghiffari alghiffary161294@gmail.com Sari Listyorini sarilistyorini@lecturer.undip.ac.id Widiartanto - widi.fisip@gmail.com

Social media is one of the tools of communication or information of the current digital age, making it much easier for people to obtain information. The current healthy social media phenomenon is affecting people's consumption significantly. Influencer has become a very effective and effective way of spotting a strong relationship between brand and their consumer. Leverage is viewed as highly effective in establishing strong relationships between brand and consumer. The study was intended to identify the influence of variable consumer reviewers and influence diluted to purchase mechanisms. The study is a quantitative study involving 400 respondents and using partial data analysis techniques at least square (PLS). The results of the study stated that consumer review and influence influence each other have an influence on purchase and productivity.