Implementation of the Pentahelix Approach in Developing Tourism During the Covid-19 Pandemic (Study on Sumberbiru Tourism Village, Jombang Regency)

Authors

  • Ahmad Bachtiar Arif Universitas Brawijaya
  • Zainul Arifin
  • Edriana Pangestuti

Keywords:

, pentahelix, tourism village, strategy, covid-19.

Abstract

This research was conducted with the aim of seeing how much of the contribution made by stakeholders in the pentahelix approach, which includes academia, business, community, government, and media in developing tourist destinations in Sumberbiru Tourism Village, Jombang Regency during the covid-19 pandemic. The problems found in this study, namely: poor tourism management, poor tourism institutions, and inadequate accessibility. This research uses a qualitative approach with a case study method. Researchers also use SWOT analysis to plan tourism development strategies based on the situation in the field. The results of the study indicate that the government acts as an initiator by inviting various pentahelix stakeholders to work together in the Sumberbiru Tourism Village development program. All parties contribute to tourism development according to their respective fields by conducting various programs, such as training, mentoring, providing capital assistance, and building tourism supporting facilities. The existence of a tourism development program with pentahelix is to help overcome existing problems, not solve the whole problem.

Author Biography

Ahmad Bachtiar Arif, Universitas Brawijaya

Mahasiswa Program Magister Administrasi Bisnis, Fakultas Ilmu Administrasi, Universitas Brawijaya

References

Kementerian Pariwisata dan Ekonomi Kreatif. 2021. Tren Pariwisata Indonesia di Tengah Pandemi.https://kemenparekraf.go.id/ragam-pariwisata/Tren-Pariwisata-Indonesia-di-Tengah-Pandemi. Diakses pada 3 November 2021.

Tuohino, Anja dan Konnu Henna. 2014. Local stakeholders’ view about destination management: who are leading tourism development?. Tourism Review. 69 (3): 202-215.

Nagy, Kinga dan Segui, Ana. 2019. Experiences of community based tourism in Romania: chances and challenges. Experiences of Community Based Tourism Journal. 27 (2): 143-163.

Carayannis, E. G., dan Campbell, D. F. J. 2010. Triple helix, quadruple helix and quintuple helix and how do knowledge, innovation and the environment relate to each other? a proposed framework for a transdisciplinary analysis of sustainable development and social ecology. International Journal of Social Ecology and Sustainable Development. 1 (1): 41–69.

Creswell, J. W. 2011. Penelitian Kualitatif dan Desain Riset. Pustaka Pelajar. Yogyakarta.

Sugiyono, 2017. Metode Penelitian Kuantitatif Kualitatif dan R&D. Afabeta. Bandung.

Kotler, P., Bowen, J., dan Makens, J. 2006. Marketing for Hospitality and Tourism (4th edition). Prentice Hall. Upper Saddle River, New Jersey.

Syahrial, Murah. 2020. Model Pentahelix dalam Pengembangan Pariwisata Halal di Sumatera Barat. Disertasi. Universitas Islam Negeri Sumatera Utara.

Pusparani dan Rianto. 2021. Implementasi konsep pentahelix dalam pengembangan Desa Wisata Cibuntu: sadar wisata. Jurnal Pariwisata. 4 (1): 24-31.

Sutrisno dan Anitasari, Hening. 2019. Strategi penguatan ekonomi kreatif dengan identifikasi pentahelix di Kabupaten Bojonegoro. Jurnal Ilmiah Administrasi Bisnis dan Inovasi. 3 (2): 89-108.

Nair, Vikneswaran dan Hamzah, Amran. 2015. Succesful community based tourism approaches for rural destinations (the asia pacific experience; community based tourism. Worlwide Hospitally and Tourism Themes. 7 (5): 429-439.

Wang, Youcheng dan Pizam, Abraham. 2011. Destination Marketing and Management. Theories and Applications. CABI Publishing. Oxford.

Kementerian Pariwisata. 2017. Strategi Pembangunan Pariwisata. Seminar Nasional Multi Disiplin Ilmu dan Call for Paper ke-3. 26 Juli 2017.

Halibas, A. S., Sibayan, R. O., dan Maata, R. L. R. 2017. The penta helix model of innovation in Oman: an hei perspective. Interdisciplinary Journal of Information, Knowledge, and Management 12 (1) 159-172.

Junaid, Ilham., Sigala, Mariana., dan Banchit Azilawati. 2020. Implementing Community Based Tourism (CBT): lessons learnt and implications by involving students in a CBT project in Laelae Island, indonesia. Journal of Hospitality, Leisure, Sport, and Tourism Educationâ€. 2 (4): 1-10.

Spillane, James, J. 1994. Pariwisata Indonesia: Siasat Ekonomi dan Rekayasa Kebudayaan. Kanisius. Yogyakarta.

Dodds, Rachel., Ali, Alisha., dan Galaski Kelly. 2016. Mobilizing knowledge: determining key elements for success and pitfalls in developing communitybased tourism. Current Issues in Tourism. 21 (13): 1547-1568.

Dewi, Made., Fandeli, Chafid., dan Baiquni, M. 2013. Pengembangan desa wisata berbasis partisipasi lokal di Desa Wisata Jatiluwih Tabanan, Bali. Jurnal Kawisatara. 2 (3): 117-226.

Adisasmita, Raharjo. 2006. Membangun Desa Partisipatif. Graha Ilmu. Yogyakarta.

Aribowo, Handy., Wirapraja, Alexander., dan Putra, Yudhitia. 2018. Implementasi kolaborasi model pentahelix dalam rangka mengembangkan potensi pariwisata di Jawa Timur serta meningkatkan perekonomian domestik. Jurnal Manajemen Bisnis. 3 (1): 31-38.

Kurnia, S. S. 2005. Jurnalisme Kontemporer. Yayasan Obor Indonesia. Jakarta.

Parmawati, Rita., Imaniyah, Rif’atul., Rokani, Eka., Rajaguni, M Iqbal., dan Kurnianto, Agung. 2018. Ecotourism development strategy of bukit jadiih karst, madura. Journal of Indonesian Tourism and Development Studies. 6 (2): 113-119.

Howlett, Michael dan Ramesh. 1995. Studying Public Policy: Policy Cyles and Policy Subsystems. Oxford University Press. New York.

Meylani, Nanda., Kusdi., dan Abdillah, Yusri. 2020. Governing tourism destinaton with innovation system in Malang Regency. Journal of Indonesian Tourism and Development Studies. 8 (1): 39-44.

Musavengane, Regis dan Kloppers, Roelie. 2020. Social capital: an investment towards community resilience in the collaborative natural resources management of community based tourism schemes. Tourism Management Perspective Journal. 34 (1): 1-15.

Sunaryo, Bambang. 2013. Kebijakan Pembangunan Destinasi Pariwisata: Konsep dan Aplikasinya di Indonesia. Gava Media. Yogyakarta.

Sastrayudha, Gumelar. 2010. Hand Out Mata Kuliah Concept Resort and Leisure, Strategi Pengembangan dan Pengelolaan Resort and Leisure.http://file.upi.edu/Direktori/FPIPS/LAINNYA/GUMELAR_S/SEMINAR/PENGEMBANGAN_DAN_PENGELOLAAN_RESORT_WISATA.pdf. Diakses pada 2 November 2021.

Lee, Tsung Hung dan Jan, Fen-Hauh. 2019. Can community based tourism contribute to sustainable development? evidence from resident perceptions of the sustainability. Tourism Management Journal. 70: (1) 368-380.

Timang, Vica., Antariksa., dan Ari, Ismu. 2014. Tourism development strategy of Buntula’bi Balusu Sub Village, North Toraja Regency based on tourist perception. Journal of Indonesian Tourism and Development Studies. 2 (3): 95-102.

Rangkuti, Freddy. 2001. Analisis SWOT Teknik Membedah Kasus Bisnis. PT. Gramedia Utama. Jakarta.

Swarbrooke. 1996. Pengembangan Pariwisata. Gramedia Pustaka Utama. Jakarta.

Karadakis, Kostas dan Kaplanidou. 2010. Event leveraging of mega sport events: a SWOT analysis approach. International Journal of Event and Festival Management. 1 (3): 170-185.

Pandya, Saurabh. 2017. Improving the learning and developmental potential of SWOT analysis: introducing the LISA framework. Strategic Direction. 33 (3): 12-14.

Published

2022-11-15

Issue

Section

Articles