ANALISIS PENGGUNAAN STRATEGI GENERIK TERHADAP KINERJA PADA LEMBAGA PENDIDIKAN LUAR SEKOLAH DI KOTA MALANG

Authors

  • Ike - Septiyorini Mahasiswa Proghram Magister Manajemen, PPSUB
  • Mohammad - Fatchi Dosen Fakultas EKonomi dan Bisnis, UB
  • Djumilah - Zain Dosen Fakultas EKonomi dan Bisnis, UB

Abstract

ABSTRACTS

This study identifies factual description of strategic competition among various Vocational Education Institution in Malang Regency. Using Porter Generic Strategy either partial or combination, this study also reviews Porter Generic Strategy difference that is used partially and in combination with the performance level of the studied vocational education institution.

This study is conducted in vocational education institution in Malang Regency eith the number of sample 30 managers from 6 vocational institutions. To ideentify the strategy in vocational education institution based on the use of Porter Generic Strategy, this study used Cluster analyzer method. After being classified base on different strategy among vocational education istitution. Than these strategies are compared by using Manova analysis to find out the performance in vocational education institution.

This study indicated that : (1) The vocational education institution applying 13.33% of Difference Strategy from population has excellence in level of students growth; (2) the vocational education institution applying 70.00% of Difference and Focus Strategy from population has average excellence in all performance citeria; (3) The vocational education institution applying 16.66% of Difference and Cost Strategy from population has excellence in level of students growth, the control of operational cost, the control of administration cost, customer (students) recruitment and resources improvement.

Downloads

Issue

Vol. 13 No. 3 (2010)

Section

Articles

License

Authors who publish with this journal agree to the following terms:

    1. Authors retain copyright and grant the journal right of first publication with the work simultaneously licensed under a Creative Commons Attribution License that allows others to share the work with an acknowledgement of the work's authorship and initial publication in this journal.
cc_license_120
    1. Authors are able to enter into separate, additional contractual arrangements for the non-exclusive distribution of the journal's published version of the work (e.g., post it to an institutional repository or publish it in a book), with an acknowledgement of its initial publication in this journal.

  1. Authors are permitted and encouraged to post their work online (e.g., in institutional repositories or on their website) prior to and during the submission process, as it can lead to productive exchanges, as well as earlier and greater citation of published work (See The Effect of Open Access).